Why Choose Whole Bean Coffee? Welcome family, friends, and neighbors to your home with that fresh ground coffee aroma. Here are some key benefits to choosing whole bean coffee. Unparalleled Freshness One of the most significant advantages of whole bean coffee is the freshness it provides. Grinding coffee beans right before you brew allows the bean to hold its oils until it’s time to prepare it. By grinding right before brewing you can savor the coffee's full range of flavors and aromas. Customizable Grind Size Whole bean coffee allows you to customize the grind size that best fits your preferred brewing method. Different brewing techniques require different grind sizes to create optimal extraction. Controlling the grind size allows you to achieve a well-balanced and flavorful cup of coffee, whether you're using a French press, pour-over, or espresso machine. Longer Shelf Life Whole bean coffee typically has a longer shelf life compared to pre-ground coffee. Whole beans can last up to 6 months if stored correctly, while ground coffee may lose its freshness within just a couple months. How To Store Your Beans Your beans’ greatest enemies are air, moisture, heat, and light. To preserve your beans’ fresh roasted flavor as long as possible, store them in an opaque, air-tight container at room temperature. Coffee beans can be beautiful, but avoid clear canisters which will allow light to compromise the taste of your coffee. Keep your beans in a dark and cool location. A cabinet near the oven is often too warm, and so is a spot on the kitchen counter that gets strong afternoon sun. Coffee's retail packaging is generally not ideal for long-term storage. If possible, invest in storage canisters with an airtight seal. Explore New Flavors When choosing whole bean coffee, you can experiment with different bean varieties, roasts, and origins. Opening up a world of flavors and aromas for you to discover, allowing you to find the perfect coffees that best suit your unique palate.